• The annual Red Ribbon Week celebration is held each year from October 23-31 to demonstrate a visible and unified commitment to alcohol, tobacco, and other drug and violence prevention.
• It is an awareness campaign designed to motivate parents, teachers, and students and to learn more about the problems created by alcohol, tobacco, and other drug use in their own communities and to take action to reduce the number of lives damaged or destroyed by substance abuse.
• Red Ribbon Week is also an excellent opportunity to celebrate and promote the positive drug prevention programs and activities that are working throughout the year in our schools and communities.

Red Ribbon Week Campaign began as a commemoration of the death of DEA Agent Enrique ("Kiki") Camarena, who was murdered by drug traffickers in Mexico in 1985 as he worked to stem the flow of illegal drugs into the United States. Californians for Drug-Free Youth, Inc. (CADFY), sponsored the first statewide Red Ribbon Campaign in 1986, and the National Federation of Parents, Inc. (NFP) sponsored the first nationwide campaign in 1988 to promote a focused awareness about the toll drugs take in our families and communities. Today, millions of Americans wear Red Ribbons or wristbands during the last week in October to demonstrate their commitment to substance abuse prevention and to promote safe and healthy lifestyles. These efforts advance Enrique Camarena's vision of homes, schools, and communities that are free of illicit drugs, something for which he sacrificed his life.

1,389 PUSD 1st-6th graders submitted artwork for this year's Annual Red Ribbon Week Poster Contest. Winners. See the attached .pdf for a complete list of winners and the link to view this year's winning pictures.